Introduction

Although it’s often underestimated, LinkedIn has been more than just a place to upload your CV — it’s a powerful platform for building your professional brand and connecting with people in your industry. According to LinkedIn, around 77% of recruiters use LinkedIn as their go-to source to find the right candidates. That makes it appealing for you to build your presence, whether you’re job hunting, networking, or positioning yourself as a thought leader in your industry.

For businesses, especially those in the B2B space, LinkedIn offers a direct line to decision-makers and professionals who care about your content. But here’s the thing — while posting relevant or trending content is important, knowing when to post is just as crucial.

Why? Understanding the best time or day to post will boost your brand visibility and engagement in the long run. In fact, posting at the right time can lead to up to 10x more impressions — giving your brand the attention it deserves. Therefore, in this blog post, I will unfold the best days and times to post on LinkedIn, which can help you grow your professional network and even personal brand while diving deeper into the key LinkedIn user habits.

LinkedIn User Habits: How Professionals Really Use the Platform

Job Hunting and Career Development

Let’s get one thing straight—LinkedIn isn’t just a digital résumé or a place to scroll through job ads. It’s become the go-to hub for professional growth, personal branding, and real conversations that actually matter.
According to Cognism, LinkedIn has skyrocketed to over 1 billion users, with 9,000 people applying for jobs every single minute. But here’s the catch: not everyone logs in just to job hunt. In fact, several professionals are flipping the script—using LinkedIn as a platform to build personal brands, share behind-the-scenes moments from their workday, post about the latest marketing trends, and even post valuable content like brand campaigns right from their feeds.

Why Networking on LinkedIn Isn’t What It Seems?

But here’s the challenging part: networking on LinkedIn isn’t easy. It can be a lot more challenging than it looks.

Take it from my own experience—and what I’ve seen from others growing their presence—building a personal brand on LinkedIn isn’t just about posting. It’s about making meaningful connections. And that comes with its burdens:

– Figuring out who to connect with

– Crafting relevant messages (not cold sales pitches)

– Reaching out through the DMs or comments and engaging in dead-end conversations with like-minded individuals.

The Best Days and Times to Post on LinkedIn

Notably, the best days and times to post on a professional media platform like LinkedIn are more focused on noons and weekdays with the highest engagement hours. Therefore, sponsored ads through LinkedIn Marketing from company pages are likely to have higher engagement or response rates if the ad is posted on weekdays between (10 am to 11 am). 

After digging into Sprout Social’s research, one thing became crystal clear: timing matters on LinkedIn. Their data highlights mid to late weekday mornings as prime time—and I’ve seen the results firsthand. When I post during these windows, my content doesn’t just sit there—it performs. I’ve consistently seen stronger engagement, with some posts reaching over 1,000 impressions. If you’re serious about growing your presence or building a personal brand on LinkedIn, here are the times with high engagement hours:

• Mondays between 10 a.m. and 1 p.m.
• Tuesdays around 10 a.m.
• Wednesdays from 10 to 11 a.m.
• Thursdays between 9 a.m. and 1 p.m.
• Fridays at 10 a.m.
• Best days to post on LinkedIn Company Page: Tuesdays through Thursdays
• Worst day to post on LinkedIn Company Page: Sundays

What Are My Thoughts?

To wrap it up: timing does matter on LinkedIn. But it’s not just about when you post—it’s the perfect blend of posting engaging content and posting at peak times that can grow over 10x of your overall post impressions and boost your total engagement rate.

But here’s the secret sauce: don’t just rely on generic “best times.” Instead, test, track, and analyse your own LinkedIn Analytics—especially if you’re managing a company page. Keep an eye on what content resonates, repurpose your top performing content, and refine your strategy based on your unique audience and KPIs.

However, with a right mix of smart timing, consistent effort, and a bit of patience, you will build a powerful personal brand, expanding professional networks in your industry, and develops new career opportunities potentially.

Frequently Asked Questions