Hey there and welcome to my digital marketing portfolio!
I am Caroline, a content marketing enthusiast and blogger. Basically, I’m all ears to using creative marketing strategies to grow and connect with their audiences. Whether it’s through SEO, content creation or social media marketing, I have worked on variety of personal projects and academic work to show what I can do.
A Glimpse into My Marketing Projects + Design Samples
As a blogger myself, I know how important it is to make your online presence shine, so I’m here to share the results I’ve achieved through my passion for digital marketing. Take a look at my work, and feel free to get in touch if you’re interested in collaborating or just want to chat about all things marketing!
Here’s a peek at what I’ve worked on:
- Masters in Digital Marketing projects
- Content Creation
- Email Marketing
My Master’s program projects
Project 1: Irene & Jenny Jewellery Marketing Plan
Module: Integrated Marketing Communications
Project Objective: Developed a comprehensive long term marketing plan with an aim to:
- Boost the market share by 15% each quarter every year
- Attain a revenue increase of 60% within the next 12 months
- Achieve a 30% boost in the brand recognition within the UK within a year
Grade Achieved: First class grade (above 70)
Skills improvised: Strategic thinking, Collaboration, Market Research & Analysis, Budget Planning,
Content strategy development and Presentation skills
Project 2: GM Mobility Marketing Plan
Module: Integrated Marketing Communications
Project Objectives: By December 2026, increase GM Mobility’s brand awareness in the disabled vehicle market by 25%.Increase overall sales of GM Mobility vehicles by 7.5 % by December 2026.
Grade Achieved- Second-upper class (60-65)
Skills developed- Communication, Market Research, Data Analysis, Creative thinking, Budget Planning,
Teamwork, Content strategy development & Presentation skills